Follow us on socials Being able to sign to a label that believes and trusts my vision was really important, and you can see that with my first single ‘Kick and Scream’, I am always going to try and do things a bit differently. Following the staggering viral triumph of his debut hit record Morsmordre back in 2020, 16 year-old Chinese breakthrough producer Crazy Donkey now looks to capitalize on his impressive early career success with the announcement of his next official single, Kick and Scream. With a focus on developing and showcasing the abundant existing local talent across the continent, while also providing unrivalled support for international artists, the label has amassed over 5 billion streams across its catalogue, with original releases from the likes of Alan Walker, Alesso, R3HAB, Stray Kids, Jolin Tsai, BOBBY (iKon), CORSAK, Lay Zhang and VaVa among many more. Out now via Liquid State, Kick and Scream marks Crazy Donkey’s inaugural release on the flourishing Asian imprint, which launched in 2018 as a joint venture between Sony Music and Tencent Music Entertainment. I can’t wait to show the world more” – Crazy Donkey Founded in 2018 by Sony Music and Tencent Music Entertainment, Liquid State is the home for electronic artists from the Asia region and internationally. A playful, club-ready cut, underpinned by spoken-word lyrics and an assortment of tongue-in-cheek samples that build across the record’s duration, Kick and Scream showcases the mischievous and multi-faceted production style for which Crazy Donkey is fast becoming renowned, as the in-demand teenager delivers an emphatic three-minute hit and one of the most memorable additions to the label’s catalogue to date. Clocking over 160 million streams in just nine months, the record has since gone viral on social media platform Douyin (TikTok in China), catapulting the youngster to significant renown across the territory. CRAZY DONKEY
“I am so honoured to be able to join Liquid State and represent China and our talent in the global electronic scene. Kick and Scream follows Crazy Donkey’s first official single, Morsmordre, which was released exclusively in China in December 2020.
By Alex Cristian – September 30, 2021 118 0